Table 4 Effects of different types of the communication program activities on early initiation of breastfeeding (n = 2091)

Listening to KFP radio program

 Never

1

–

–

 At least once per week

1.35

1.02–1.77

0.03

Husband’s participation at local debates about KFP

–

–

 No

1

–

–

 At least once during the last month

0.76

0.54–1.07

0.1

Mothers’ husbands participating at NGO events

 No

1

–

–

 At least once during the last month

0.83

0.61–1.13

0.02

KFP counseling at ANC

 No

1

–

–

 At least once during the last month

1.5

1.16–1.95

0.002

Home visits by community volunteers

 No

1

–

–

 At least once in the last 2 weeks

1.17

0.90–1.54

0.24

Mothers involved in promoting:

 No activity

1

–

–

 Exclusive BF as peer

2.0

1.39–2.89

<0.001

 Promoting other KFP^b

1.7

1.27–2.27

<0.001

Number of attended communication actions^c

 Not at all

1

–

–

 1–3

2.84

1.81–4.44

<0.001

 4 or more

2.65

1.63–4.32

<0.001