Illness recognition and perceptions of severity | ||||||
 Maternal | Strong recognition of symptoms of excessive bleeding | Families able to assess severity of perceived PPH | Non-bleeding signs/symptoms not as easily recognized and varies by country | Recognition of severity of perceived PPH usually triggers immediate care-seeking, but not necessarily for other illnesses | Illness generally attributed to biomedical causes | Clusters of signs/symptoms may aid in recognition of severity as well as past experience with similar signs/symptoms |
 Newborn | Variable recognition of signs of newborn illness | Severity more likely to be acknowledged with longer duration, but poor recognition of risk of rapid decline |  | Recognition of severity of illness does not necessarily precipitate immediate care seeking | Illness often attributed to supernatural causes | |
Decision-making | ||||||
 Maternal | Key decision makers are husband, mother-in-law, elders | Perceived severity speeds up decision making | Perceived outcome, or belief in unfavorable outcome does not discourage decision to seek care | Community programs (e.g., self-help groups, savings groups) can aid in decision-making | Cultural norms of post-partum seclusion fosters decision-making towards home-based care | Perceived cause (biomedical vs supernatural) influences decision making (skilled vs traditional care) |
 Newborn | Key decision makers are mother, mother-in-law, older woman | Perceived severity does not necessarily result in prompt decision-making | Perceptions that there is nothing to be done does influence decision to seek care | |||
Care-seeking | ||||||
 Maternal | Care is sought outside the home except in cases of cultural norms of post-partum seclusion | In most cases, skilled care sought (although traditional/ spiritual care can also be sought) | Several points of care accessed reflecting supply side failures | Perceived and actual poor quality of facility care does not discourage care-seeking | Trusted community based workers are consulted in care-seeking process |  |
 Newborn | Care more likely to be brought into the home as a first step | Non-skilled care often sought, especially if perceived supernatural cause | Community-based workers are generally not viewed as resources for newborn illness |  |