Table 1 Selected lowest/highest performing regions with products responding to aging needs, as rated by on-line Nielsen survey of older adults [13]
Lowest performing regions (% Older adults reporting products difficult to find) | Aging Need | Highest performing regions (% older adults reporting products easy to find) |
|---|---|---|
Latin America (51%) | Easy-to-open product packages | Asia-Pacific & Middle East/Africa (54%) |
Latin America (54%) | Clearly labeled nutritional information | North America (53%) |
Asia-Pacific (50%) | Special nutritional diet foods | North America (52%) |
Latin America (54%) | Smaller portion-sized packaging | Asia-Pacific (48%) |