From: Aiming for better use of convenience food: an analysis based on meal production functions at home
Demographic factor | Household income (five levels from < 4 million yen to > 10 million yen) |
---|---|
Home cook’s age (five levels from 20s to 60s) | |
Employment status of home cook (full-time homemaker/full-time worker) | |
Living together with or without a family of elderly people (over 60 years old) | |
Personality factor (awareness information from Shoku-MAP) | Busy |
Cooking is troublesome | |
I like eating out | |
Buying food is troublesome | |
Buying food with emphasis on the price | |
Flexible with regard to cooking | |
High interest in health | |
Prefer luxury foods | |
Make plan and cook | |
Resistance to purchase cooked food | |
Emphasis on the number of foodstuffs | |
High interest in diet | |
Prefer natural foodstuffs | |
Emphasis on the number of dishes | |
I like cooking | |
Cook on a case-by-case basis |