Table 1 SM mix adapted for the healthy breakfast and snack consumption
SM mix | Strategies |
|---|---|
Product: The product strategy refers to the preferences which restrict the consumption of healthy breakfast. | Serving method (a homemade decorated snack served in a dish at school) Diversity (diversity in different meals instead of diversity in a single meal) Characteristics which show that the product is healthy (packed with the ingredient table on the package, to be homemade) The appearance of the package Taste Warm food serving |
Price: The cost strategy refers to the readiness for paying the time-related, psychological, financial, and social costs of healthy breakfast consumption. | Reducing price/barriers through • Making snacks at home • Promoting perceived benefits and making prices acceptable through the theoretical concepts related to the behavior (i.e. fear over the complications of breakfast skipping, perceived self-efficacy, and perceived benefits • Implementing the intervention at school • Direct experience of snack making and preparation |
Place: The place strategy denotes the pleasant physical and social environment for healthy breakfast consumption. | Healthy snack time at school Placing healthy snack in school buffet |
Promotion: This strategy consists of the channels which promote the consumption of healthy breakfast. | Making the product, place, and prices attractive through formal and informal channels Educational methods and devices (animation, workshop, poster, painting, etc.) |