The promotion of healthy breakfast and snacks based on the social marketing model: a mixed-methods study

Table 4 The results of the univariate analysis for the effects of the study intervention

Group/variable	Intervention (mean±SD)		Control (mean±SD)		Model 1	Model 2	Model 3
Group/variable	Before	After	Before	After	p value	p value	p value
Restrictive preferences (product)	74.78±11.2	79.13±11.3	75.77±12.13	76.05±7.82	0.02	0.01	0.05
Readiness for paying the costs (price)	57.22±20.8	64.28±10.09	57.81±13.04	60.16±14.55	0.05	0.004	0.01
Promotion channels	26.87±20.16	65.99±15.60	28.73±9.80	29.68±14.03	<0.001	0.01	0.008
Behavior	62.17±14.9	70.9±11.86	63.52±6.1	64.2±9.2	0.001	0.001	0.04

Model No. 1: Raw model
Model No. 2: Modified for school type
Model No. 3: Adjusted for school type, age, educational background, parents’ occupation, parents’ education, income level, family members, and birth rank

ISSN: 2072-1315