Young adults’ sought gratifications from, and perceptions of food advertising by, social media influencers: a qualitative approach

Table 1 Socio-demographic data of participants

Variables	Categories	Frequency	Percentage
Gender	Male	6	35.3
Gender	Female	11	64.7
Age	18–21	8	47.1
	22–25	7	41.1
	26–29	2	11.8
Education	Graduate	3	17.6
Education	Undergraduate	14	82.4
Monthly income (SAR)	< 3000	2	11.8
	3000–7000	3	17.6
	7000–12,000	4	23.5
	12,000–20,000	3	17.6
	> 20,000	5	29.3

ISSN: 2072-1315