Young adults’ sought gratifications from, and perceptions of food advertising by, social media influencers: a qualitative approach

Table 2 Characteristics of social media usage

Participant #	Range of influencers	Field of fame	Platform
UJ1	[11–16]	Content creators	Snapchat
UJ2	[1–5]	Make-up artists	Snapchat
UJ3	[6–10]	Content creators	Snapchat
UJ4	[11–16]	Athletes	Snapchat
UJ5	[17–20]	Content creators	Snapchat
UJ6	[6–10]	Content creators	Snapchat
UJ7	[1–5]	Chefs; content creators	Snapchat
UJ8	[6–10]	Content creators	Snapchat; TikTok
KAU9	> 50	Content creators	Snapchat and Twitter
KAU10	[1–5]	Athletes	Snapchat
KAU11	[1–5]	Content creators	Snapchat
KAU12	[1–5]	Content creators	Snapchat
KAU13	[6–10]	Athletes Content creators	Snapchat YouTube Instagram Twitter
KAU14	[1–5]	Chefs	Snapchat
KAU15	[6–10]	Content creators	Snapchat
KAU16	[1–5]	Content creators	Snapchat
KAU17	[1–5]	Chefs	Instagram

King AbdulAziz University participants are coded (KAU#); University of Jeddah participants are coded (UJ#)

ISSN: 2072-1315